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Innovative Marketing

Building awareness, creating demand, making your home the star!

Great photography turns into dazzling brochures

Buyers drive around to check out neighborhoods. Lots of showings come from phone calls made in front of the property with a brochure in hand. Our consistently beautiful brochures emphasize key aspects and also serve as a positive reminder of your home to buyers that have seen multiple properties in a day.

Sometimes, night time is the right time.

For the right home, twilight shots really pop!
Buyers can see the property dramatically illuminated and imagine welcoming their guests to future soirees.

Night Photography

refers to the activity of capturing images outdoors at night, between dusk and dawn.

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Copywriting matters.
Your home has a compelling story. We tell it.

Just off the kitchen is the impressive beamed great room centered around a rustic gas fireplace. Step out to the splendid screened-in porch overlooking the large fully-fenced rear yard. Upstairs, the dreamy oversized master suite includes a tray ceiling, huge walk-in closet, sitting area and spa-like bath featuring a quartz double-sink vanity, luxurious deep-soaking tub, and extravagant glass-enclosed shower with dual heads. The expansive walk-out lower level offers a large recreation room, powder room, a media room wired for surround sound, a gym with rubber floor, and fifth bedroom with chic full bath. This outstanding residence is ideally located minutes to DC, I-66, Metro, and many popular shops and restaurants.

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Welcome to 7375 Hunters Oak Court, an elegant stone and stucco-front Lindenwood model colonial backing to trees with a side-load garage and lots of dramatic updates in Springfield's prestigious Westhampton community. From the classy slate-floored front portico to the fully fenced backyard oasis with its huge Trex deck with automatic awning and dual staircases, stylish paver patio and destination firepit area, this almost 5,000 sq. ft. home is awesome! Rich hardwood floors grace the main and upper levels. The reimagined kitchen has stunning tile floors, white cabinetry, JennAir, Kitchen Aid, and Bosch appliances, granite counters and tons of recessed lighting. Next to the kitchen is the extra-wide 2-story family room with a wall of windows bathing the space in natural light.

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The uncommon number and size of windows throughout make this residence super welcoming and cheerful. In the refined master suite, there's a sitting area, his and hers closets and the show-stopping exquisitely remodeled master bath. An additional bedroom has an en-suite bath and two others share a Jack & Jill. Downstairs, the huge walk-out lower level takes full advantage of the natural elevation with windows across the entire width of the home. There's an oversized rec room with game area, large fifth bedroom, wine room, full bath and multiple storage options. All this and so much more, plus a wonderful location super-close to Metro, all commuter routes, and two town centers make this an irresistible property.

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State-of-the-art website. Responsive on all devices.

Responsive on all devices

Buyers love our site for its powerful home search function. They also return often for current market data and high-level info on the buying process. Our web site is also custom designed to work on any platform they're using.

Your Home. Online. Everywhere Your Home. Online. Everywhere

Video is King

Combining imagery, sound, text and movement creates more engagement for your home. There's a 90% chance your buyer is on Instagram, Facebook or YouTube.

YouTube is the second largest search engine. It's owned by Google, so YouTube videos often pop up in Google search results.

Video gives the most realistic look at a home without actually going there. We find that a short fun video gets more notice and inquiries than long over-produced ones. Video rocks!

Social Media

Real estate is about creating relationships and connecting people with homes.

Social Media Social Media Social Media Social Media Social Media Social Media Social Media Social Media

Our full-time Social Media Marketing Department is constantly posting and interacting with community influencers on Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest and blogs. Homes we represent reach the right audience and receive more traffic and engagement.

Print Marketing

Print Marketing Print Marketing Print Marketing Print Marketing Print Marketing Print Marketing Print Marketing Print Marketing Print Marketing Print Marketing Print Marketing Print Marketing

Even with the rise of digital marketing, print still is more highly trusted and has a longer life-span. People don't get as much mail these days, so quality pieces stand out more. And, we use print media to drive interested buyers to our web sites.

Walk through the home... from home, using 3-D interactive technology

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Digital Advertising

While our Social Media Director concentrates on organic reach and sphere, our Marketing Department uses a variety of creative high-tech advertising to aggressively maximize exposure for your home.

Google Instagram Facebook BoomTown! ADWERX
Google, Instagram & Facebook Ads Google, Instagram & Facebook Ads

Google, Instagram & Facebook Ads

Our team invests significant funds boosting Facebook posts and creating effective ad campaigns in Google Ads and Facebook Ads Manager. This helps us target not just a large audience, but a focused one.

Boomtown & Database Ads Boomtown & Database Ads

Boomtown & Database Ads

Boomtown is the premier internet leads management CRM. Its powerful pay-per-click campaigns bring in buyers at all price ranges and its nurturing follow-up systems are impressive. We have literally hundreds of buyers in our database at different points in the sales funnel. Far from the days of listing a home and praying someone comes along, we can now broadcast our listings and "Coming Soon" properties to buyers we know are looking for a home just like yours.

Retargeting Retargeting Retargeting Retargeting

Retargeting

Retargeting, or remarketing as it's also called, is being able to stay in front of people that have visited our websites. We know the homes they've seen and spent time viewing. Using Adwerx, Google and Boomtown, we can intelligently market your home to them by having it "follow" them around as they do other internet searches. We can also create custom "audiences" depending on location, price point and home style.

Sure, using the latest technology is important, but we get all the "little" details right too. We have a full-time field tech who makes sure our eye-catching directional signs are up and looking good and your brochure box is full. If your home is vacant, she makes regular checks on it.

Communication is our thing. We're easily accessible for your questions and have weekly scheduled progress updates. We consistently network with the top 10% of agents in our area that year after year sell 80% of the homes. Other agents like working with our team. We even keep a list of what their buyers are looking for. Sometimes we can get your home sold with a phone call!

Your Home, Our Marketing... A Winning Combination!

How much is your home worth ?

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